Content includes interviews with key political leaders, industry organisations and associations on how they plan to move the industry in the right direction. We also look at the retailer's point of view, to better understand what they expect from their suppliers.

The most dedicated industry players (manufacturers) put their best foot forward and explain exactly what their policies are in terms of sustainable development, and what they are doing that may be different from others in the field. In this respect, we aim to help readers understand the difference between "greenwashing" and real initiatives by key players.