Welcome to the Sustainable Development Initiatives (SDI) website!

"Being Green” has now passed from being a simple trend, as more and more industry players are taking sustainability issues to heart.

As the industry continues along this path, all the relevant players in the Consumer Lifestyle sector (manufacturers, retailers, government, associations, etc.) need to work together even more closely to assure our planet’s future.

The main issue however today is a lack of understanding among industry players and buyers (end users) about just what constitutes a real "green product" or a "green company". GREENWASHING is today common practice. We feel therefore that we have an essential role to play in the industry in terms of fostering understanding and truth in the industry when it comes to "real" sustainable development initiatives.

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